I focus on how physical environments shape behavior and how thoughtful strategy creates places people choose to visit, work, and return to.

My work combines commercial strategy, consumer insights, destination strategy, and market intelligence to help organizations strengthen experiences, commercial performance, and long-term value.

My background spans both the owner/operator and advisory sides of commercial real estate, giving me a broad perspective on how successful places are planned, positioned, and brought to market. At Unibail-Rodamco-Westfield, I partnered with emerging and global brands to strengthen flagship destinations through leasing strategy, brand partnerships, and experience. At Placer.ai, I advised REITs, owner/operators, developers, and retailers, translating consumer insights and location intelligence into leasing, marketing, portfolio, and investment strategies. More recently, I've partnered with enterprise organizations, including Microsoft, to develop strategic initiatives, integrated marketing programs, and executive communications.

Today, I advise owners, developers, retailers, and enterprise organizations on commercial strategy, consumer insights, experience strategy, and the built environment. My approach is grounded in the belief that better places create stronger experiences and better business outcomes.