I focus on how physical environments shape experience, and how that experience influences behavior.

My work combines consumer behavior, experiential strategy, and market intelligence to understand what drives engagement and how brands, destinations, and places can create stronger connections with their audiences.

My background spans retail real estate, experiential activations, location intelligence, and enterprise consulting. At Unibail-Rodamco-Westfield, I worked with emerging and global brands on retail concepts, pop-ups, and experiential programs across flagship assets. At Placer.ai, I advised REITs, owner-operators, developers, and retailers on consumer behavior, visitation patterns, and destination strategy using location intelligence. More recently, I've partnered with enterprise organizations, including Microsoft, on customer engagement initiatives and experiential programs tied to emerging technologies.

Today, I advise brands, owners, operators, and developers on experiential strategy, placemaking, and audience engagement. My approach is grounded in consumer behavior and a belief that thoughtfully curated environments create stronger experiences, deeper connections, and long-term value.