I focus on how physical environments can be optimized for experience.

My work sits at the intersection of consumer behavior, experiential strategy, and data, understanding how people move through space, where they spend time, and what keeps them engaged.

My background spans retail leasing, tenant curation, and location intelligence, with experience across Unibail-Rodamco-Westfield and Placer.ai. At Westfield, I worked on leasing and tenant curation across major shopping center portfolios, including the development of pop-up programs and experiential concepts. At Placer.ai, I partnered with global retail developers and commercial real estate organizations, using location intelligence to understand visitation patterns and inform leasing and development strategy. More recently, I’ve worked with enterprise teams on marketing initiatives tied to emerging technologies.

Today, I advise owners and operators of retail and mixed-use assets on how to design and activate physical environments. My work spans tenant curation, leasing strategy, and experiential programming, grounded in a data-informed understanding of how people spend time.

I’m particularly interested in how physical space is evolving as a platform for engagement, and how experience, data, and thoughtful design can shape environments that people return to.